Samsung advertising strategies got them in trouble this time samsung has gone one selfie too far with its viral marketing, earning a rebuke from the White House after it distributed a photo of President Obama and Boston Red Sox star David Ortiz.
The selfie was taken during a visit to the White House this week by the 2013 World Series winners. Ortiz, who has an endorsement deal with Samsung, put the photo on Twitter, and the electronics company re-tweeted the post to its 5.2 million followers.
But turning the event into a promotional exercise for Samsung was apparently not on the White House's agenda.
"I can say that as a rule, the White House objects to attempts to use the president's likeness for commercial purposes," White House press secretary Jay Carney said Thursday. "And we certainly object in this case."
Carney declined to say whether White House lawyers were in contact with Samsung, saying that he would not comment on "counsel's discussions."-CNN
The selfie was taken during a visit to the White House this week by the 2013 World Series winners. Ortiz, who has an endorsement deal with Samsung, put the photo on Twitter, and the electronics company re-tweeted the post to its 5.2 million followers.
But turning the event into a promotional exercise for Samsung was apparently not on the White House's agenda.
"I can say that as a rule, the White House objects to attempts to use the president's likeness for commercial purposes," White House press secretary Jay Carney said Thursday. "And we certainly object in this case."
Carney declined to say whether White House lawyers were in contact with Samsung, saying that he would not comment on "counsel's discussions."-CNN
Comments
Post a Comment